UGC Content
Creator-made video and photo assets you own and can run as paid ads.
Post a brief directly or let BriefXP source relevant creators. Tell us your product, audience, budget and deliverables; we help structure the brief and match suitable vetted applicants for your campaign.
Free for founding brands and agencies. BriefXP takes no commission from creator fees. Send a genuine requirement; there is no need to search manually.
We are onboarding creators of all genders and brands now. We can source from BriefXP-vetted creators, partner talent rosters and on-demand external recruitment to fill a live brief’s gaps. Partner talent is not represented as BriefXP-vetted or opted in until confirmed.
Campaign types
Creator-made video and photo assets you own and can run as paid ads.
Organic posts published to the creator's own TikTok, Reels or Shorts audience.
Integrations inside Twitch, Kick and YouTube Live streams while the audience watches.
Combine UGC, social posts and a live integration in one brief with one creator.
Deliverables
UGC content
Social distribution
Live sponsorship
Bundles
How it works
Product, audience, geography, budget, deadline and deliverables.
BriefXP structures the brief and looks across vetted creators, partner talent and on-demand recruitment.
Compare relevant creators and confirm the creator-ready brief.
Choose creators, agree terms and track approved work.
BriefXP is not an open directory of anonymous profiles. Both sides of a campaign are reviewed by a person before they are marked as vetted. Vetted status is awarded after review, so accounts we have not reached yet are labelled pending, never vetted.
What we review for creators
What we review for brands
We check creator channels and brand details by hand before approving them.
The badge is only shown once we have completed that review.
Accounts we have not reviewed yet display as pending review, never as vetted.
Use cases
Creator ad creative and live demos timed to launch week.
Live playthroughs plus short-form clips for paid social.
Hands-on demos from creators who use the gear on camera.
Authentic routine content and in-stream mentions.
Discount codes, chat links and explainer UGC.
A steady monthly pipeline of fresh creator content.
Tell us what you need and we’ll help structure the brief and shortlist relevant creators. You only pay creators for work you approve. BriefXP does not hold or process that payment today.